02 — About
Think Beyond. Create with Purpose.
We help ambitious organisations define their direction, shape their identity and move forward with purpose.
The vision behind VISION IDENTITY DESIGN.
Julie Atenda
Founder & CEO
Founded by Julie Atenda, VISION IDENTITY DESIGN is an independent creative and strategy studio. Her vision shapes the studio’s direction; each collaboration remains centred on the client’s ambition and purpose.
From an initial ambition to a coherent whole.
A vision does not have to arrive fully formed. We begin by understanding what you want to build, why it matters and who it is for. Strategy gives it clarity; identity and digital experience give it a coherent expression.
01
Understand
Listen to the idea, the context and the ambition before deciding what needs to be created.
02
Clarify
Define the positioning, priorities and message that bring focus to the vision.
03
Translate
Connect strategy, brand identity and digital experience into a consistent ecosystem.
A note from the founder
« I created VISION IDENTITY DESIGN so that every ambitious organisation can express its vision with the clarity, rigour and elegance it deserves. Teaching, sitting on thesis juries and guiding young talent remind me every day that strategy and design are, above all, a way of passing something on. »
Teaching & academic engagement
Teaching, thesis juries and academic workshops
Alongside the studio, Julie shares her practice with the next generation of strategists, creatives and managers in Belgium.
Passing on rigour, strategy and design to the next generation is part of the studio's DNA.
ICHEC Brussels Management School
Master’s thesis jury
EFP
Trainer & workshops
EPHEC
Workshops & intern mentoring
UCLouvain
Workshops & intern mentoring
Brussels · Zürich · Kinshasa
Start a projectWhat guides our work.
01
Strategic Thinking
Understand the context, the ambition and the real challenge before choosing a direction.
02
Creative Excellence
Give every creative decision a reason: quality, coherence and a distinctive expression.
03
Purposeful Innovation
Choose technology for the purpose it serves, not for its novelty.
04
Professional Integrity
Work with clear commitments, transparent responsibilities and respect for intellectual property.